Business consultants have always been in high demand, and now the Coronavirus has increased this demand with more and more businesses seeking help to survive the pandemic.
From too much work to handle to nothing in the pipeline, business consultants are at the ready to lend a helping hand to SMEs in need. However, with countless business consultants out there, how can you ensure your business consultancy firm stands out from the crowd? How do you effectively communicate your unique value as a business consultant to attract the right clients? There are a few solutions, which I’ve outlined in this article to help make sure your consultancy business continues to attract the right kind of clients now and well into the future.
1. Get Clear on Who You’re Targeting
As a business consultant, a buyer persona is the first step to standing out from the crowd and attracting the right customers. You need to attract the right industry that aligns with your expertise. Consider what industries you’ve had experience with and make sure you’re targeting people within those industries. You can make this process easier by creating a buyer persona. They are based on market research and real data about your existing customers. When it comes to buyer personas, the more detailed you are, the more useful they will be. Buyer personas are integral to marketing success as they provide valuable insight that will ensure your marketing efforts are aligned with what your buyers are looking for. How? A detailed buyer persona will help you decide where to focus your marketing efforts, budget and sales process. The benefit of this? You will attract more website visitors, generate quality leads and close more customers.